India's first homegrown messaging app Hike Messenger on Wednesday launched video calling feature for its users.
Video calling - the beta version of which was rolled out in September this year to a select set of less than a hundred thousand users - will now begin to roll out to the entire user base, starting with Android users this week.
"This was an obvious one and we're excited to bring it to the market so quickly. We've been in beta for a few months and the results have been really positive. We're now excited to roll this out across our entire userbase. We see India as primarily a sight and sound market -- and we believe video calling will have a large impact on how people communicate inside of Hike," Kavin Bharti Mittal, Founder and CEO, Hike Messenger, said in a statement.
With the video calling feature, users on Hike can also see a live video preview of the caller before answering the call.
Hike says the feature has been built for a reliable and high quality video experience that works even under challenging network conditions, including good quality 2G.