After announcing new ways it was fighting fraud and spam installs on Google Play, the search giant earlier this week revealed that it has also improved the ways through which it identifies and removes fake reviews from Google Play.
"In continuing our efforts to combat spammy behavior, we've also improved the ways we identify and remove fake reviews and ratings. With this enhanced capability we are now able to identify and remove more fake reviews and ratings with greater accuracy," Google said in its blog post.
Google says that in majority cases, no action is required by the developers. However, it reiterates that if they are working with a third-party marketing agency for their app, it would be advisable for them to ensure that they are using legitimate promotion techniques. The California-based company says that developers need to adhere to Google Play Developer Policy.
The company says that the ratings and reviews need to come through genuine users, and that the developers should avoid fake, paid, or incentivised feedback. Google said that the aim to remove the fake reviews and ratings aggressively is to provide users with a trustworthy experience.