The Flyte eBooks store currently has 100,000 books starting from Rs. 30. There are also about 4,000 free titles available.
Sameer Nigam, VP, Digital at Flipkart.com said, "This is the perfect time to launch eBooks in India. We have a growing, tech-savvy reader base that is constantly on the go - and they are looking for options to buy and read their favourite books on their mobile devices instantly. In the US and European markets, which have been early adopters of eBooks, the market share for digital trade books is currently at 50%. In US, the eBooks market recently crossed $1 billion in annual sales."
"eBooks is a logical progression in our plan to be India's online megastore. With music, we started with something that Indians are familiar with, from a digital goods perspective. With eBooks we're upping the ante by entering into a new space", said Ravi Vora, Sr. VP - Marketing, Flipkart.com
Commenting in the launch, Indian author Chetan Bhagat, said "Flipkart is at the cutting edge of innovation and it has been as much a reason for the growth in Indian publishing as the publishers and the authors. It changed how books were sold in India with an amazing online platform, and now its new eBooks initiative with Flyte will take book distribution to a new level. I am very excited about my books being accessible in new modern formats and hoping this makes India read even more."
While British author Jeffrey Archer said, "It's exciting to see a whole new generation of readers being created in India with the Flyte eBooks store! It's a natural step in the right direction for Flipkart which is already known for its extensive collection of books - ranging from the bestsellers to the rarest of titles."
Flyte eBooks will offer Indian readers