Facebook said on Monday it was testing a feature on Instagram that allows some content creators in India to share short video clips, known as reels, on their Facebook accounts.
Additionally, the social media giant said it will have its own version of the reels feature on the main app.
"In India, we're testing the ability for Instagram creators to choose to have their Reels recommended on Facebook... creators can reach new audiences and people can create and discover more entertaining content," a Facebook spokeswoman told Reuters.
Instagram's reels feature is the company's version of ByteDance's TikTok wherein users can record short mobile-friendly videos, and add special effects and soundtracks pulled from a music library.
It was launched close on the heels of TikTok's ban in India June last year, after the Chinese app created a craze among Indian users for short videos.
© Thomson Reuters 2021
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