One of the reasons that have helped FaceApp become popular is the accuracy with which it edits selfies and make people look older or younger. The app, which is available for download on Android and iOS devices, applies filters to change your age or gender or add a smile to your selfie. But to begin with the editing process, the app uploads photos to its servers. This is where the things become tricky.
If you use #FaceApp you are giving them a license to use your photos, your name, your username, and your likeness for any purpose including commercial purposes (like on a billboard or internet ad) -- see their Terms: https://t.co/e0sTgzowoN pic.twitter.com/XzYxRdXZ9q— Elizabeth Potts Weinstein (@ElizabethPW) July 17, 2019
"You grant FaceApp a perpetual, irrevocable, nonexclusive, royalty-free, worldwide, fully-paid, transferable sub-licensable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, publicly perform, and display your User Content and any name, username or likeness provided in connection with your User Content in all media formats and channels now known or later developed, without compensation to you," one of the terms reads.
This is notably not the first time when FaceApp has been embroiled in a controversy. Back in 2017, it had raised eyebrows for enabling users to change their ethnicity. Its developers, however, had removed the controversial filter that was designed to change the skin tone and facial features of users to match a certain ethnicity.
In a separate issue in 2017, FaceApp was found to have a dedicated "hot" filter that was aimed to lighten the skin tone of users. The racist filter was removed after it sparked a disagreement by the masses.