In between, the company had tried to allay fears about the machine learning process, saying any notes read by real humans would be anonymised and scrubbed clean of any personal information. Evidently, that was not enough to quell the outrage.
"Trust is at the heart of our service. That means we need to be transparent, admit our missteps, and commit to making the Evernote experience the best it can be, from the way the app functions across platforms to the way we communicate with the people who use it," Evernote CEO Chris O'Neill was quoted as saying in the company's blog.
Evernote previously mentioned that even if users opt-out of sharing data with the company, certain employees can still look at their data - but only with express consent. This provision still remains, and Evernote maintains it needs to do this to prevent fraud, illegal activities, and also recognise threats.