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Eros Now to Introduce Dolby Atmos, Dolby Vision Support for Select Content

Dolby Atmos support will be available at launch, while Dolby Vision will come soon, according to Eros Now.

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Eros Now to Introduce Dolby Atmos, Dolby Vision Support for Select Content

Bajirao Mastani is among the first titles with Dolby Atmos support

Highlights
  • Eros Now is working with Dolby to bring Atmos and Vision to its platform
  • Some titles will be available with Dolby Atmos support at launch
  • Netflix and Amazon Prime Video also offer support for Dolby formats

Streaming service Eros Now is popular in India, largely because of its extensive library of movies and shows produced by its parent company Eros International. The service uses a subscription-based model, priced at Rs. 49 per month or Rs 449 per year, and is now enhancing its offering with the addition of Dolby technologies. Eros Now has announced that it will be bringing Dolby Atmos and Dolby Vision support to its streaming service, starting with a few titles already available on the platform.

The platform has announced that some movies will come with support for Dolby Atmos at launch, including ‘Bajirao Mastani', ‘Manmarziyan', and ‘Action Jackson'. In order to watch these titles in Dolby Atmos, users will need a supported device; many smartphones and TVs come with native support for Dolby Atmos, including the recently launched OnePlus 7T Pro (Review) and OnePlus TV (Review). If viewed on a supported device, the titles will stream with enhanced audio through the Dolby Atmos format.

The service is also committed to bring Dolby Vision support to more of its catalogue soon, with Eros Now CEO Ali Hussein saying, “We are dedicated to increasing our content offering in Dolby Atmos and to bring our Originals in Dolby Vision in the near future”. Dolby Vision also requires compatible hardware, although an increasing number of TVs are coming with support for the HDR format.

In India, Dolby audio formats are supported on a number of streaming and DTH services, including Netflix, Amazon Prime Video, Tata Sky and Airtel Digital TV. Dolby Vision support is much more limited, with only Netflix offering a large catalogue of movies and TV shows in the format. Amazon Prime Video does support Dolby Vision and Atmos on its titles globally, but the rollout in India has been slow.

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Further reading: Dolby Vision, Dolby Atmos, Eros Now
Ali Pardiwala

Ali has over eight years of experience in the technology space, specialising in writing about all kinds of audio gear and TVs. He’s reviewed all kinds of headphones, speakers, audio gear, and televisions over the years, and is the in-house expert on all gadgets with screens and audio drivers. He is of the firm belief that truly wireless earphones are the future, and will always recommend a 4K TV, but not necessarily a smart TV. In his spare time, Ali likes to watch TV shows and movies ...More

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