• Home
  • Apps
  • Apps News
  • Apple May Soon Launch Its Own Search Engine to Take on Google: Report

Apple May Soon Launch Its Own Search Engine to Take on Google: Report

Apple has been putting up job openings for search engineers as well.

Share on Facebook Tweet Snapchat Share Reddit Comment
Apple May Soon Launch Its Own Search Engine to Take on Google: Report

Apple’s search engine could act as a personalised data hub

Highlights
  • Apple could be working on its own search engine
  • Google pays Apple billions of dollars to remain default search engine
  • Apple’s Spotlight Search bypasses Google Search with iOS 14 beta

Apple may reportedly be working on launching its own search engine. According to an online report, there are several indicators that support the move – from job announcements for search engineers to its Spotlight Search bypassing Google Search with iOS 14 beta. Google reportedly pays billions of dollars to Apple to remain the company's default search engine on iOS, iPadOS, and macOS. However, a report said in July that the deal has come under the attention of a UK markets regulator. All these factors contribute to the conjecture that the Cupertino-giant may indeed be looking at developing its own search engine.

In its report, Coywolf cited several indicators that point to Apple working on its own search engine. For starters, it noted that the company has put up job openings for search engineers. The listings stress on integrating artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) into the services.

The post also said that with the iOS 14 and iPadOS 14 beta, Apple's Spotlight Search bypasses Google Search to show search results. Applebot, the company's Web crawler whose support page was recently updated, is said to be crawling sites regularly as well.

Going by the job descriptions and Spotlight Search behaviour, Coywolf speculates that Apple's search engine may act as a personalised data hub. The post suggests that it might be similar to Google Assistant on Android devices but could be devoid of ads and be “completely private.” The company could put AI and ML to best use and return search results based on the iOS user's contacts, documents, email, events, files, messages, maps, music, notes, news, photos, reminders, TV shows and movies, third-party apps, and more. The post also speculated that Apple's new search engine could challenge Google's monopoly on search and impact its ad revenue and data mining.

Google has been reportedly paying a hefty amount to Apple to remain the default search engine on Safari Web browser. In July, the UK Competition and Markets Authority said the arrangements between Apple and Google create "a significant barrier to entry and expansion" for Google's rivals in the search engine market. Since the deal between the two companies have come under scanner, it can be speculated that Apple may wish to part ways with Google soon.


Which are the best truly wireless earphones under Rs. 10,000? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Shayak Majumder Shayak Majumder is Chief Sub Editor at Gadgets 360. A journalist since 2013, he has worked both on the field as well as behind the desk in several organisations including Indian Express Online and MSN. As a reporter, he covered a wide range of verticals, from politics to the development sector. While at Indian Express, he regularly reviewed video games, gaming hardware and the growth of MMORPG in India. He is also a passionate musician and a former trainer, currently working on his upcoming EP. ...More
OnePlus ‘Clover’ With 6,000mAh Battery, Snapdragon 460 SoC Launching in the US Soon: Report

Related Stories

 
 

Advertisement

Advertisement

© Copyright Red Pixels Ventures Limited 2020. All rights reserved.
Listen to the latest songs, only on JioSaavn.com