After the 10-day period, if Apple, Google or Microsoft still have the apps accessible on the Brazil version of their app stores, the offending firm will be fined BRL 20,000 (roughly Rs. 5,40,300) a day until the app is removed.
The disciplinary action was taken by Brazilian judge Paulo Cesar de Carvalho, according to local publication 'Link' (via Apple Insider), and is thought to be a consequence of public prosecutor Marcelo Zenkner recently proposing a ban on the Secret and Cryptic apps, claiming they violated Brazilian law which prohibits anonymous freedom of expression.
Zenkner had in his proposal to ban the apps cited a case where a marketing consultant Bruno Machado had found nude images published on Secret with captions implying he is HIV-positive.
It is still not sure what steps will be taken by Apple, Microsoft, and Google as none of the companies have supplied any official response to the issue. Apple Insider speculates Apple may use its rumoured 'blacklisting' technique, where apps on the company's blacklist are supposedly rendered inoperable when the iOS device checks into Apple servers.
The Secret app was introduced for iOS in February this year, and for Android in May. The app allows people to share what they are thinking and feeling with friends anonymously, without revealing their identity.