Amazon Signs Deal to Acquire Popular Podcast Producer Wondery

Wondery, known for popular podcasts such as Dirty John, Dr. Death, and The Shrink Next Door, will be incorporated into Amazon Music.

Amazon Signs Deal to Acquire Popular Podcast Producer Wondery

Wondery is an innovative podcast publisher with track record of creating and producing top-rated podcasts

Highlights
  • The deal has not yet been finalised yet
  • Deal will allow Amazon Music subscribers to listen to Wondery podcasts
  • Podcasts have boomed in popularity in recent years

Amazon said Wednesday it signed a deal to acquire the hit podcast production firm Wondery, in a move which boosts the US tech giant's efforts to round out its offerings from its music platform.

Wondery, which produces popular podcasts such as Dirty John, Dr. Death, and The Shrink Next Door, will be incorporated into Amazon Music, which is ramping up its efforts to compete with rivals like Spotify and began offering podcasts earlier this year.

"Together with Wondery, we will continue to bring more customers to streaming as we expand selection and ensure we are a destination for our customers to find, discover, and listen to the creators and artists they enjoy," Amazon's music team said in a blog post.

"Wondery is an innovative podcast publisher with a track record of creating and producing top-rated podcasts that entertain and educate listeners."

Terms of the deal were not disclosed, but reports this month said Wondery was seeking $300 million (roughly Rs. 2,200 crores).

The deal, which has not yet been finalised, will allow Amazon Music subscribers to listen to Wondery podcasts through a variety of providers, an Amazon statement said.

Industry tracker Podtrac ranked Wondery as being the fourth most listened to podcast publisher in the US in November, with slightly more than 9 million people tuning in to audio programs it hosts.

Podcasts have boomed in popularity in recent years, with people tuning in to hear compelling real or scripted stories as well as interviews.

The move comes with Amazon facing increased scrutiny from antitrust enforcers for its growing dominance over key sectors of the economy as it expands in retail and streaming media.


Is Mi QLED TV 4K the best affordable smart TV for enthusiasts? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Further reading: Amazon, Wondery
Poco M2 Getting Stable MIUI 12 Update in India With December 2020 Security Patch, Users Report

Related Stories

Share on Facebook Tweet Snapchat Share Reddit Comment
 
 

Advertisement

Advertisement

© Copyright Red Pixels Ventures Limited 2021. All rights reserved.
Listen to the latest songs, only on JioSaavn.com