Airtel, Hotstar Partner to Widen Airtel TV Catalogue

Share on Facebook Tweet Share Reddit Comment
Airtel, Hotstar Partner to Widen Airtel TV Catalogue
  • Part of Hotstar's catalogue available on Airtel TV
  • Doesn't include HBO, Disney, Showtime
  • None of Star India's English channels, as well

Airtel and Hotstar have partnered to offer part of the latter's catalogue on the former's mobile app, Airtel TV, the two companies announced Monday. The deal includes movies, TV shows, and live sports from 22 channels across Star India's network, in nine languages.

All the content will be available to Airtel subscribers for free, while it runs a promotional scheme for Airtel TV until June. The partnership doesn't include most of Hotstar's English-language content, including that from HBO, Disney India, and Showtime, in addition to its own English-language channels.

The focus seems to be more on local content, with channels, movies, and TV shows in Hindi, Kannada, Malayalam, Marathi, Tamil, and Telugu among others. Thanks to the partnership with Star India, Airtel claims the Airtel TV app now offers access to over 350 live channels (35 in HD), and 10,000 movies and TV shows.

“We are delighted to have Hotstar onboard as a long term partner in our endeavour to build a world-class digital content ecosystem," Sameer Batra, CEO Wynk, Airtel's entertainment subsidiary, said in a statement. "Their rich content library will add immense value to our content play and add to the user experience."

"Airtel has among the widest consumer footprints in India and with our expansive content library, comprising rich programming that can cater across age groups, geographies and interests, there are natural synergies and we are very excited about this partnership," Ajit Mohan, CEO Hotstar, added.

Airtel has been ramping up its efforts with Airtel TV in recent months, in light of stiff competition from Reliance Jio's JioTV, launching a revamped version late last year, and then offering a year-long Amazon Prime subscription for free as an added incentive in January. The Hotstar deal adds to the existing partnerships with Eros Now, Hooq, and Sony Liv.


For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and subscribe to our YouTube channel.

Further reading: Airtel, Hotstar, Airtel TV, Star India, Wynk
Akhil Arora Akhil identifies himself as a stickler for detail and accuracy, and strongly believes that robots will one day take over most human jobs. In his free time, you will find Akhil beating the computer at EA Sports FIFA or streaming new highly-rated TV series. More
Apple Watch Shipments in Q4 2017 Surpassed Sales of Entire Swiss Watch Industry: IDC
LG V30s With AI-Enabled Camera, 256GB Storage Expected at MWC 2018




© Copyright Red Pixels Ventures Limited 2019. All rights reserved.