Pig smashing just doesn't seem to get old. The Angry Birds franchise has crossed yet another landmark with 100 Million downloads of the game across all platforms just 76 days after its launch on 22nd March. Revealed by the twitter post on the official Angry Birds page, the page sports all the various birds in the space version along with 1 million written in doughnut shaped 0s.
The game has enjoyed huge success and it achieved 10 million downloads in the first three days and then 20 million within a week. In just 35 days it had smashed records with 50 million downloads. The speed seems to have declined just moderately with the double figure being reached in a bit over double that amount of time.
The Angry Birds Space franchise followed from the successful Angry Birds Seasons and Angry Birds Rio. It currently features levels featuring space themes - The Pig Bang, Cold Cuts, Fry Me to the Moon and Danger Zone. It also features a bonus level Eggsteroids whose each sub-level features a challenge in tribute to a previously famous space game.
The original Angry Birds has been downloaded over a billion times by now and with tie ups with companies like Formula 1, the franchise shows no signs of slowing down with a forthcoming release of Angry Birds Heikki. This new game, whose name derives from Finnish Formula 1 racing driver Heikki Kovalainen, is set to be unveiled on 18th June will be based on a racing theme.
The 0s in fact hint towards the next level of Angry Birds Space which has been hinted at in the game but is yet to be released, which has an image of a pig eating doughnuts. So the franchise is clearly marketing a new product while simultaneously adding levels to the current success. Such marketing might aim to further increase and popularize the franchise as well as boost the number of downloads.
Rovio is clearly not sitting idle with this landmark victory, but is utilizing the opportunity to release a new franchise titled Amazing Alex based on Casey's Contraptions, a mobile title created by Snappy Touch and Mystery Coconut. This will be their first non-Angry Birds release and will challenge gamers with building complex contraptions and Rube Goldberg-like machines with toys and everyday items to solve puzzles. Amazing Alex is slated for release later this summer.
Also see: Angry Birds Space HD review
Angry Birds Space has reached 100 million downloads! rov.io/JLuwCY— Rovio Entertainment (@RovioHQ) June 6, 2012