Montblanc, the luxury brand usually associated with lifestyle products,
is the latest to join the smartwatch segment. The company will be
releasing a new e-Strap for the upcoming Timewalker Urban Speed
collection of watches.
Notably, the e-Strap can be attached to any of
Montblanc's Timewalker Urban Speed range of timepieces and turn the
regular luxury watches into smartwatches.
A Blog to Watch reports that Montblanc will launch the optional strap called the e-Strap
separately at EUR 250 (roughly Rs. 19,070). It notes, "The e-Strap will
come on a few of the new for 2015 Montblanc Timewalker Urban Speed
watches, but will be available for purchase separately."
e-Strap features a high-end leather strap that has a carbon fiber
texture to it that Montblanc calls "Extreme Montblanc Leather" and is
produced by them in Florence, Italy. At the bottom, sitting under your
wrist is an electronic module made from DLC (diamond like carbon) coated
steel or in gray steel. Apparently, there are a few colour and size
options," blog notes.
The e-Strap will feature a 0.9-inch
monochromatic OLED touch screen display with a 128x36 pixels resolution
and will allow users to check calls, texts, e-mails, calendars, social
media, and reminder notifications. The blog (via Techcrunch) adds that the e-Strap will "function as an activity monitor/tracker
with a pedometer and accelerometer to measure data that feeds into an
included iPhone or Android phone app." The blog further details that the
Montblanc e-Strap will connect via Bluetooth 4.0 to the smartphone and
will offer vibration alerts. The company has claimed that the e-Strap
will last for five days of continuous use. It is shock resistant and
splash resistant and measures 40mm (long), 14.2mm (wide), and 9mm high