Asus may just kill its ZenWatch lineup of Android Wear smartwatches soon, according to some reports that have recently surfaced. It seems that Asus is having a tough time selling its smartwatches and the low sales may just push the company to pull the plug on the smartwatch.
The Taiwanese company, according to a report from Digitimes, has been shipping an average of 5,000 to 6,000 ZenWatches per month, which is not a good sign when compared to the likes of Apple, Xiaomi and Fitbit who have shipped their respective smartwatches in millions in the past quarter.
Asus is not the only one who has given up on its Android Wear smartwatch. Lenovo brand Moto in December also put a hold on its smartwatch efforts, deciding not to launch a new wearable with the latest Android Wear 2.0. However, the company has not decided to kill its lineup just yet. Meanwhile, Huawei and LG have also slowed down their production citing a lack of interest in the market.
Notably, companies like Misfit, LG, Verizon and Tag Heuer have launched smartwatches running on the latest Android Wear 2.0. The new operating system was unveiled in February and brings a number of improvements over the first version including improved interface, customised watch faces, Google Assistant and Android Pay Support, among other things.
Asus' last major Android Wear smartwatch was the ZenWatch 3, which was launched in India back in December starting at Rs. 17,599. The smartwatch sports a 1.39-inch Amoled display with a 400x400 pixel resolution (287ppi pixel density). It is powered by a Qualcomm Snapdragon Wear 2100 SoC, coupled with 512MB of RAM and 4GB of inbuilt storage.