Mobile handset maker Micromax announced its foray into the
television segment with the launch of a range of LED TVs priced between
Rs. 15,990 and Rs. 1,29,990.
The company expects a revenue of Rs. 225 crore from this the TV segment in this fiscal.
is a natural progression. As consumers evolve, they want their devices
and experience to be smart and personal. We aim to partner the growing
aspirations of the digital consumers at all levels," says, Rajesh Agarwal, Micromax Managing Director and
The company is targeting 5-8 percent of revenues (Rs. 140-225 crore) this fiscal from the television segment, he added.
LED TVs will be initially launched in nine states like Delhi, Haryana,
Maharashtra, Karnataka and Rajasthan across 24-inch to 55-inch range.
The televisions will be priced between Rs. 15,990 and Rs. 1,29,990.
which sells mobile phones and tablet PCs in India, SAARC and the Middle
East countries, is aiming to grow overall revenues to Rs 2,800 crore
for year ending March 2013.
"In the next one year, we are looking
at sales of one lakh units (TVs)...In the next two years, the aim would
be to increase the TV segment contribution to 20 percent of the
revenues," Agarwal said.
He added that though the overall
television market is growing at 15-16 percent, the LED TV segment is
witnessing 100 percent. LED and LCD TVs comprise 35 percent of the
17-18 million units market and is a fast growing segment.
The company is targetting 8-10 percent market share of the LED TV market.
Micromax will assemble the LEDs at its new facility in Rudrapur, Uttarakhand. It is investing Rs. 100 crore in the plant.
have set up an assembly line in Rudrapur, which has a capacity of 2,000
units. This will eventually be ramped up to 5,000 units. The facility
will also manufacture tablet PCs and mobile accessories," he said.
A major chunk of the investment has already gone in and in the next 2-3 years, a total of Rs 100 crore would be invested.
distribution and after sales, the company will use its existing
channels. Its also in the process of setting up its own service centres.
is launching its home theatre range and SMART Stick, using which users
can connect to the Internet through their television sets.
Stick will be priced at Rs. 5000 and will connect to any television with
an HDMI port. Its like a dongle and will help users access Internet on
their TVs," Micromax Director Mukesh Gupta said.
Amkette and Akai have similar devices available in the market.