With the first wave of digitalisation just round the corner, Dish TV has
announced a new package for consumers in the four metros - New Delhi,
Mumbai, Kolkata and Chennai. Under this package viewers in these four
metros will be eligible to receive a basic channel tier comprising of 70
channels free of cost for life.
According to the recommendation by
Telecom Regulatory Authority of India (TRAI), all cable MSO's are
currently offering the basic tier of channels for Rs. 100 per month.
new scheme from Dish TV is for now available only to the new subscriber
but the company has indicated that it will be soon announcing something
on this lines for the existing Dish TV users as well.
on the occasion, R.C. Venkateish, Chief Executive Officer, Dish TV said,
"This is a highly differentiated and extremely consumer friendly move.
Consumers in the four metros are apprehensive about this sudden switch
off of their highly valued TV viewing. This will translate into huge
competitive advantage for Dish TV as none of the other competitors both
from cable as well as DTH offer this facility, moreover as stated above
Cable operators have already announced a Rs 100 monthly charge for Basic
tier, which will be provided free of cost by Dish TV".
viewing is ubiquitous and most affordable means of entertainment in
this country. For the subscribers 'switch off' of the services or their
TV going blank suddenly cuts of their information and entertainment
lifeline. Dish TV is now ensuring that this lifeline never gets cuts of
for their valued subscribers. Our endeavor of never ending commitment
to our consumers to provide highly differentiated competitive advantage
over cable and other DTH making us the platform of choice," says Salil
Kapoor, Chief Operating Officer, Dish TV.
However, just like any
other scheme, there are a few points to ponder for this one too.
Firstly, the users will have to get their set top boxes recharged at
least every six month with a minimum of Rs. 200. And secondly, Dish TV
is considering period of five years as lifetime.