The Korean consumer electronics maker, LG has unveiled its 55-inch OLED
TV at CES 2013. This TV will be available in United States starting
March and is price at a jaw dropping $11,999.
This is the same OLED TV
for which the company starting taking pre-orders in South Korea a few
days back and is promising a February delivery in that region.
55-inch OLED is 4 millimetres thin and weighs less than 10 kilograms.
The company claims that its produces vivid and realistic pictures thanks
to its superior WRGB technology.
LG also showcased a 65-inch OLED
model at the CES but did not reveal the pricing or availability date
for that model. The company also indicated that there might be a third
size, perhaps even larger than the existing models that it plans to
launch a little later in the year.
"OLED TV will usher in a whole
new era of home entertainment," said Jay Vandenbree , Senior Vice
President, LG Electronics USA Inc. "With its lifelike colour, infinite
contrast ratio and slim profile, LG OLED delivers an outstanding viewing
experience; it's undoubtedly a premium product worthy of its premium
Havis Kwon, Global President of the LG Home Entertainment
Company, said: "Not since colour TV was first introduced 60 years ago
has there been a more transformational moment. When high definition TV
was first introduced 15 years ago, the public's reaction was 'wow!' Now,
when customers see our razor-thin OLED TV for the first time, they're
left speechless. That's a clear indicator as any that OLED TV is much
more than just an incremental improvement to current television
Given that most companies have already started showing off their 4K TVs, $12,000 for a 55-inch OLED TV seems ambitious.
also announced that the company has chalked out plans to launch at
least 47 new HDTVs this year. Furthermore, the company announced that
it's only going to be using LEDs for its LCD HDTVs from now on rather
than CCFLs. The south Korean company also plans to continue
manufacturing Plasma TVs in 2013.
In pics: Best of CES 2013