Bose Friday introduced the Solo TV Sound System, a single speaker designed specifically for watching television. The Bose Solo System aims to "dramatically improve the dialogue, music, action and sound effects from everyday programming".
"TV picture quality has improved over the years, but its audio quality hasn't," said Ratish Pandey, Director Bose India. "The Bose Solo TV sound system was developed for the love of TV - for people who don't want a home theatre system. It delivers detailed sound at any volume, without the complications or intrusions of multiple components. One listen, and you'll realise how much you've been missing in your favourite shows."
This is Bose's second launch this week after it unveiled the AirPlay-enabled SoundLink Air Digital Music System on Tuesday.
Measuring 7cms high x 52.5cms wide x 30.4cms deep, the Bose Solo TV sound is designed to fit under flat-panel televisions that have a base up to 101cms wide and 26.6 cms deep - requirements met by TVs with screens up to 32-inch and many 40-inch to 42-inch televisions.
The Bose Solo TV system connects to a television with just one cable and one plug to the wall. No additional equipment, wiring or adjustment is required. A remote control is included, and the system can also be operated by most universal remotes. The system uses proprietary Bose digital signal processing and Bose speaker array technology to deliver the typical Bose experience.
"People will enjoy the Bose Solo TV system every day," said Pandey. "It's not a product reserved for special occasions, or movie night - and that's what makes it so exciting. Every time you watch TV, the Bose Solo System improves the experience."
The Bose Solo TV system will be available from Bose stores (offline and online) as well as select authorised Bose resellers for Rs. 25,673 beginning Sunday.