With an aim to increase the uptake of mobile Internet on its network, Vodafone India has introduced 'one-time trial packs' for its 2G and 3G subscribers.
The subscribers will have to shell out Rs. 25 for the 2G plan and Rs. 49 for a 3G plan. These plans are available for both postpaid and prepaid customers and have a seven days' validity. The data limit available in this pack is 500MB.
To activate this plan Vodafone users will have to send an SMS 'TRY' to 111. This is a trial offer and hence the subscribers will not be able to purchase it as a paper recharge or e-top up.
For a prepaid subscriber, who us already subscribed to an Internet pack, this plan will overwrite their current pack. On the hand, for a postpaid subscriber, the trial pack would be additive and customer would go back to the current Internet pack subscribed when the trial is over.
Post the completion of the seven day trial period, this pack will not be auto renewed. Additionally, the subscribers will be given an option to choose from the existing 2G and 3G Internet packs that Vodafone India is offering.
Sharing his views on these plans, Vivek Mathur, Chief Commercial Officer, Vodafone India said, "Our core objective is to drive mobile internet adoption among non-internet users. In our endeavour to provide differentiated experience to our customer, we have introduced a new category of trial packs to make mobile internet more interesting, less intimidating for them. We see tremendous potential in this offer as non-users will be able to discover the benefits of mobile internet and how it can change their lives."
Vodafone has also brought back its popular mascot Zoozoo, to help the company in creating awareness about mobile Internet. The company has also shared that the Zoozoo fan page on Facebook had crossed 10 million fans. To celebrate this feat, Vodafone has also created an exclusive video with an interactive Facebook application. This application shows users a new Zoozoo video every time they launch the app.