With an aim to increase the uptake of mobile Internet on its network,
Vodafone India has introduced 'one-time trial packs' for its 2G and 3G
The subscribers will have to shell out Rs. 25 for the 2G
plan and Rs. 49 for a 3G plan. These plans are available for both
postpaid and prepaid customers and have a seven days' validity. The data
limit available in this pack is 500MB.
To activate this plan
Vodafone users will have to send an SMS 'TRY' to 111. This is a trial
offer and hence the subscribers will not be able to purchase it as a
paper recharge or e-top up.
For a prepaid subscriber, who us
already subscribed to an Internet pack, this plan will overwrite their
current pack. On the hand, for a postpaid subscriber, the trial pack
would be additive and customer would go back to the current Internet
pack subscribed when the trial is over.
Post the completion of the
seven day trial period, this pack will not be auto renewed.
Additionally, the subscribers will be given an option to choose from the
existing 2G and 3G Internet packs that Vodafone India is offering.
his views on these plans, Vivek Mathur, Chief Commercial Officer,
Vodafone India said, "Our core objective is to drive mobile internet
adoption among non-internet users. In our endeavour to provide
differentiated experience to our customer, we have introduced a new
category of trial packs to make mobile internet more interesting, less
intimidating for them. We see tremendous potential in this offer as
non-users will be able to discover the benefits of mobile internet and
how it can change their lives."
Vodafone has also brought back its
popular mascot Zoozoo, to help the company in creating awareness about
mobile Internet. The company has also shared that the Zoozoo fan page on
Facebook had crossed 10 million fans. To celebrate this feat, Vodafone
has also created an exclusive video with an interactive Facebook
application. This application shows users a new Zoozoo video every time
they launch the app.