The UK based telecom service provider also claims that its 'Pay As You Go' (PAYG) rate for prepaid customers is now the most competitive in the market. Now prepaid users will have to pay 2p/10kb, which is an 80 percent reduction from the existing rate. Additionally, Vodafone will now allow its customers to use data from their bundle package while on-net roaming across any location in India without any additional charge.
Commenting on these plans, Sanjoy Mukerji, Chief Commercial Officer said, "Users who shy away from trying 3G services due to prohibitive costs can now experience services without the fear of a bill shock. We expect our PAYG offer to be well received by the customers as it will act as a strong value proposition for data users."