Apple's share of the market for tablet computers fell to 50 percent in
the third quarter as the iPad faced more competition from Android
devices such as Samsung's Galaxy tablets and Google's Nexus 7.
still had a solid lead and shipped more iPads worldwide than a year
earlier, according to Monday's study by IDC. Apple had no new tablets
out in the third quarter. It also might have seen sales slow amid
expectations of a smaller iPad.
Apple could regain share in the
holiday quarter with last Friday's release of new iPad devices,
including the iPad Mini. Apple said Monday that it sold 3 million iPads
of all kinds through the weekend, double the 1.5 million iPads sold in
the first three days after Apple launched the third-generation iPad in
March and cut the price of the iPad 2.
However, the company will face competition from new devices from Amazon, Google and others over the next few weeks.
the July-September period, Apple shipped 14 million devices, up 26
percent from 11 million a year ago. Its market share fell from 60
percent in the third quarter of 2011 as the overall tablet market grew
by 50 percent to nearly 28 million.
Samsung's market share grew to
18 percent, from about 7 percent, as it more than quadrupled the number
of tablets shipped to 5.1 million. The quarter saw the release of the
Galaxy Note 10.1, a device built for use with a stylus.
Inc. was in third with its Kindle Fire, which had a 9 percent market
share. Amazon didn't release a new version until late in the quarter,
but it had nothing in the third quarter of 2011 because the Fire wasn't
released until last November, after the quarter ended. Amazon managed a 9
percent worldwide share even though the Fire was available only in the
U.S. during the third quarter.
No. 4 tablet maker AsusTek Computer
Inc., which makes the Nexus 7 for Google Inc., saw its shipments more
than triple to 2.4 million. It had a share of 8.6 percent, up from 3.8
"Competitors are turning up the pressure on market leader Apple," said Ryan Reith, a program manager for mobile devices at IDC.
and Google will start shipping larger versions of its tablets this
month. The Kindle Fire and Nexus 7 both have had screens measuring 7
inches diagonally. Google's Nexus 10 will be 10.1 inches, while Amazon's
will be 8.9 inches. By comparison, the regular iPad is 9.7 inches.
Samsung is making the larger Nexus tablet, while AsusTek will continue
making the 7-inch one.
Meanwhile, tablets and other devices
running Microsoft's Windows system started going on sale last month,
after the third quarter ended. That includes Microsoft's own Surface.
Here are the top five manufacturers of tablets in the third quarter, as released by IDC on Monday:
Apple Inc., maker of the iPad, 14 million shipped worldwide, 50.4 percent share
Samsung Electronics Co., maker of Galaxy line, 5.1 million, 18.4 percent.
Amazon.com Inc., maker of Kindle Fire, 2.5 million, 9 percent
AsusTek Computer Inc., maker of Transformer line and Google's Nexus 7, 2.4 million, 8.6 percent
Lenovo Group Ltd., 400,000, 1.4 percent
Others, including Barnes & Noble Inc.'s Nook Tablet, 3.3 million, 12.2 percent