Amazon.com Inc has launched a Kindle store for China, the company said
on Thursday, selling Chinese electronic books for the mobile Kindle
application, in a move that could soon see the device launched in China.
launch of the store could pave the way for a roll-out of Amazon's
Kindle device that has already received authorisation from China's radio
regulator. Amazon's spokesman, Billy Huang, declined to comment on when
the Kindle device would be sold in China.
China's e-reader market
is dominated by Hanwang Technology e-readers and Shanda Cloudary's
Bambook, but many Chinese people buy Kindles from overseas.
seems like there is pent-up demand for Amazon's Kindle," said Mark
Natkin, managing director of Beijing-based technology firm Marbridge
"Amazon is a well-regarded brand both in terms of quality of its products and in terms of its service," Natkin said.
Amazon's Kindle store will compete with E-commerce China Dangdang Inc and 360buy, both of which have platforms to sell e-books.
June, four Kindle models, including the Kindle Touch and Kindle Fire
and as well as one Kindle keyboard, received approval from the State
Radio Regulation of China, the regulatory body for radio and wireless
Amazon's former China chief told Reuters this year that
the company was in talks with Chinese publishers on content deals and
hoped to launch the Kindle within two years.
© Thomson Reuters 2012