Advertising and digital media agency Focus Group Tuesday launched a social
networking website 'Worldoo', aimed at children aged between 6-12
"Worldoo will offer a platform to kids to live, express and
play. They will have access to educational content and games from the
likes of Cartoon Network, ZeeQ, National Geographic, Warner Bros and
Shemaroo, so that they can learn and enjoy themselves, while staying
safe on the Internet," Focus Group MD Monish Ghatalia told reporters Mumbai.
Other partners include Amar Chitra Katha, Landmark, Champak, international destination Sentosa and Sony Pictures, he added.
Besides, the members can also make friends on the website and chat with them.
are confident that Worldoo will provide the kids with a creative
platform for engagement and prevent them from consuming content online
that isn't designed for them," he said.
The children will need
parental consent before joining the website, following which they can
access the website. The content will be monitored on regular basis, he
The company expects to achieve break-even in two years.
While it will look at monetising the website through advertisements, it will not have any banner ads to click on.
monetising, the focus will be more on branding that can fit into the
website. There will be no banner ads as then the traffic would be
directed to other websites, which we will not be able to monitor,"