Twitter sets up special Diwali hashtag, events page

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Twitter has joined the festive spirit by setting up a special events page for Diwali and unveiling an 'official' Diwali hashtag.

Users can see all tweets and pictures tagged #MyLights as well as other Diwali-related by visiting the special events page. The India Market Development Team from Twitter shared the information via a blog post:

This week, hundreds of millions of people in India and around the world get set to celebrate Diwali. Popularly known as the "Festival of Lights," Diwali marks the triumph of good over evil and is celebrated by the lighting of lamps, bursting of firecrackers, and exchanging of sweets.

We're excited to join the celebration with a special #Diwali events page. We want to highlight your  #Diwali good wishes and pictures of your own lights with the hashtag #MyLights, so everyone can enjoy them. Just search on Twitter for #MyLights to see them all.

Interestingly, tweets of "Top people" featured by Twitter are included in the list irrespective of whether they are Diwali-related or otherwise.

The last events page that Twitter had set up was for the US presidential elections, which saw record Twitter traffic. There were more than 31 million election-related tweets on election night, making it the most tweeted about event in U.S. political history. In just 4 hours Between 6 p.m. and midnight EST, there were more than 23 million tweets. In the moments following Obama's win, Twitter was in a frenzy, with a peak of 327,000 tweets a minute.

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