Michelle Obama sent TV viewing figures soaring after an emotional speech
at the Democratic National Convention that lit up the Twitterverse with
messages suggesting she should one day be a presidential candidate
The first lady's Tuesday night address in Charlotte, North
Carolina, was watched by 26.2 million Americans across nine cable and
network channels, according to final Nielsen data.
That was 4
million more than tuned in for the 10 p.m. hour a week ago to hear Ann
Romney speak about husband Mitt, Obama's Republican challenger in the
November 6 presidential election.
The TV audience was also 4
million more Americans than watched the first day of the 2008 Democratic
National Convention, but below the 30.3 million who watched Mitt
Romney's prime time address from Tampa last week.
In social media,
reaction to Michelle Obama's speech was off the charts, and Twitter was
packed with messages wondering whether she would one day run for the
highest office in the land herself.
Mrs. Obama racked up 28,000
tweets per minute at the conclusion of her speech on the opening night
of the convention, according to Twitter. That was double the 14,000 that
Mitt Romney saw in his convention speech in Tampa, Florida, last week.
Ann Romney's tweets per minute tally was just over 6,000.
CNN anchor Wolf Blitzer said the first lady had scored "not a home run but a grand slam."
Iafrate, creative director for online tracking firm General Sentiment,
said Michelle Obama was "the most discussed person at the DNC," next to
the president himself.
Twitter hashtags #michelleobama and
#firstlady were among the top five trending topics on Tuesday night.
Mrs. Obama's Twindex score, which measures tweeters' feelings about a
political person, rose from 71 before the speech to 84 immediately
President Obama got an even bigger boost. His Twindex
score rose from 25 before his wife took to the stage to 54 immediately
afterward. Traditional opinion polls, however, continued to show Obama
and Romney in a tight race.
In a canny move, the White House put
out a cozy photo of Obama and his two daughters curled on a sofa
listening to Michelle's speech. The photo had notched more than 171,000
views by Wednesday afternoon, making it by far the most popular White
House photo in months.
Comedian Chris Rock didn't hold back on
Twitter: "I'm ready to vote NOW dammmit! Where's the ballot? What day is
it? Where am I? Who am I? Michelle OBAMA ladies & gentlemen. wow."
Many others looked beyond the mom-in-chief mantle that Mrs. Obama has assumed.
think we need to stop comparing Michelle Obama's speech to first lady
speeches and start comparing it to presidential ones. That strong." said
Twitter user Heidi N. Moore.
"Screw it, make Michelle Obama the president of the whole damn world," said David Robert on the microblogging site.
Copyright Thomson Reuters 2012