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Samsung Says Still the 'Clear Leader in the Indian Tablet Market'

Samsung Says Still the 'Clear Leader in the Indian Tablet Market'

By NDTV Correspondent | Updated: 24 February 2015 22:15 IST

Samsung is pointing to data provided by market research firm GfK that findsthe South Korean firm was the India market leader in terms of volume market share and value share in Q4 2014 - the same period that IDC found iBall to be market leader in terms of tablet shipments.

The company says its volume market share was 40.6 percent, and its value share was 49 percent. Asim Warsi, Vice President, Marketing, Mobile Business, Samsung India Electronics, in an emailed statement on Tuesday said, "In fact, our syndicated research shows that our volume market share in the fourth quarter is more than the combined market share of the next four brands. The volume share of Samsung tablets for the year was nearly five times more than the next player, while the value share was three times bigger."

Further citing GfK figures, which the firm says is based on actual sales data, Samsung in the statement added it had achieved a volume market share of 42.9 percent and value market share of 51.2 percent in the Indian tablet market in 2014.

"It is quite obvious that Samsung continues to be the clear leader in the tablets market in India. We are the number one choice of the Indian consumers," Warsi added.

In the meanwhile, in the Indian smartphone and mobile markets during Q4 2014, Samsung retained its lead according to IDC's figures, with a 22 percent market share. Micromax was close behind with an 18 percent share, followed by Intex with a 8 percent share, Lava with a 7 percent share, and Xiaomi with a 4 percent share.

IDC's figures for the overall mobile phone (feature phones and smartphones) vendor market share for Q4 2014 saw with a 17 percent share, followed by Micromax with a 15 percent share, Nokia with a 10 percent share, Lava with an 8 percent share, and Intex also featuring an 8 percent share.

Notably, Samsung had recently disputed another market report, that time for the Indian smartphone market shipments in Q4 2014 by Canalys. Once again citing GfK sales data, Samsung had claimed a dominating volume market share of 34.3 percent.

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