Nokia and Vodafone have emerged on top in the latest Nielsen consumer
rankings in the country, which ranked brands in six lifestyle
E-commerce site Flipkart also shares the top honours, ahead of Amazon and mobile messenger application WhatsApp.
select categories are international travel, in which Singapore tops,
mobile Apps, e-tailing, books, mobile handsets and operators, Nielsen
said in a statement.
In the telecom sector, Nokia is the most
preferred mobile handset brand, followed by Samsung and Blackberry,
while among the operators, the second and third place have been cornered
by Aritel and Idea.
According to the findings of the first round
of Nielsen India consumer rankings, the rankings are based on popularity
and consumer experience of these brands, which were ranked in the last
quarter of 2012.
"While we have always provided uncommon consumer
insights for our clients, with this initiative we are taking insights
from cities across the country, and giving back to consumers," Nielsen
India President Piyush Mathur said while releasing the rankings.
further said that the rankings reflect the pulse of urban consumers,
and provide a different lens to view the lifestyle choices that urban
consumers are making every day.
Nielsen India vice-president
Ranjeet Laungani said the rankings acknowledge that consumers not only
want to be heard but also be better informed. "These rankings will
provide the average urban consumer with a neutral, fact-based consumer
view on everyday categories that are relevant to them."
other winners in the smartphone apps category are Facebook, news
aggregator app Newshunt, Youtube and Tubemate, an application that
allows users to download Youtube videos.
In the e-tailing segment
Flipkart, E-bay, Homeshop18 and deal-based site Snapdeal are the top
four e-tailing sites respectively for over 1,000 active internet users
and online shoppers.
Among mobile operators network quality is the
most important driver of customer satisfaction, followed by customer
service, service positioning and data services.
While Tata Docomo
at the fifth place leads on satisfaction for SMS rates, data plans and
value added services, Uninor at eighth place is the most value for money
option for consumers.
Among the books, local authors dominate the
fiction rankings with Amish Tripathi's 'The Immortals of Meluha' and
the sequel 'The Secret of the Nagas' coming in the top 10, as per data
from point of sale, of over 400 retailers.