Move over ING, TCS is new title sponsor for New York Marathon

Move over ING, TCS is new title sponsor for New York Marathon
Advertisement
The New York City Marathon's title sponsorship will be taken over by Tata Consultancy Services starting next year.

Race organizer New York Road Runners announced the eight-year deal with the IT services organization Wednesday. Financial services giant ING had served as the title sponsor since 2003.

The race will be called the TCS New York City Marathon starting in 2014.

TCS had partnered with NYRR on technology since 2010. It is part of the Tata group, India's largest industrial conglomerate.

TCS is looking to increase its profile in other parts of the world, and the marathon reaches an affluent, international audience.

This year's race is scheduled for Nov. 3. The 2012 event was canceled because of damage from Superstorm Sandy.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

US government vetoes Internet firms' petition to reveal spying request details
Dell launches Venue 7 and Venue 8 Intel-based Android tablets
Share on Facebook Gadgets360 Twitter Share Tweet Snapchat Share Reddit Comment google-newsGoogle News
 
 

Advertisement

Follow Us

Advertisement

© Copyright Red Pixels Ventures Limited 2024. All rights reserved.
Trending Products »
Latest Tech News »