is going out all guns to educate users about their upcoming wearable
tech device, the Google Glass. The company recently released a list of
dos and don'ts for users of the augmented reality eyewear, along with
the social etiquettes to be followed while wearing the device in public.
'Explorers', begins with description of the type of people who have
been involved with the project and then goes on to describe the type of
questions that it is seeking to find answers to.
need for the guide, the post says: "The first Explorers were developers
from Google I/O 2012 and people who told us what they would do
#ifihadglass. Since then, we've continued to expand the Explorer
Program. We're at the start of a long journey and we're looking to our
Explorers to help us develop this new technology. Since the program
started, our Explorers have gotten a lot of attention when they wear
Glass out and about. Reactions range from the curious - Wow! Are those
the 'Google glasses'? How do they work? - to the suspect - Goodness
gracious do those things see into my soul?!"
While clearly Google
Glass will not help look into a person's soul, the list of 'Dos' as
published by Google, tell Glass users to explore the world around them,
take advantage of voice commands, ask for permission before
photographing or recording people, use the glass screen lock, and to be
an active member on the Glass Explorer Community.
The list of
'Don'ts', understandably, lists a series of points to avoid invading
into personal spaces of people as well as appearing amoral in a public
place. It includes not staring into the screen and reading too intently
(Glass-out) to avoid freaking out people around, not wearing the glasses
while trying extreme outdoor activities, answer questions about it as
politely as one can, and avoid being creepy, and breaking rules
regarding the usage of the device, in other words, avoid being a
"Glasshole" (Google's own words).
Clearly this looks like an
admirable effort by Google to educate the Glass Explorers, after the US
stated that it is eyeing laws to ban wearing it while driving,
amongst other activities. Even the tips themselves are common knowledge about
public behaviour, but aim to inform users that they are ambassadors for
the device and Google, in public.