Lumia 720 - Good package with a suitable price tag.
By Suraj Nair | 14 May 2014
The once downtrodden Nokia has recently started gaining pace in the world of smartphones after its release of the lumia 800 which did not sell much but it was a good step to start with windows phone 8 operating system followed by lumia 710, lumia 510, and so on and so forth.
The Nokia Lumia 720 device is powered by a dual core Qualcomm Snapdragon processor clocked at 1 GHz with a disappointing 512 MB of RAM. It also boasts of its sleek Fabula Unibody design, smooth curves, 9 mm slim contours , eye - popping colours, multiple textures, 4.3 inch screen with sensitive touch and active low power mode that enables the user to view contents clearly even in bright sunlight, Gorilla Glass 3 protection, matte finished back, 6.7 megapixel rear camera and 1.3 megapixel front camera working over the windows phone 8 OS.
One disappointing aspect of the Lumia 720 is the 512MB RAM, which means the user would not be able to install games even like Temple Run that need 1GB of RAM. While the user is disappointed with Nokia's decision to ship with half the RAM of what many cheaper Android phones are shipping with, we hope developers of games such as Temple Run can optimise their apps not to be so resource hungry. Perhaps that is an issue for Microsoft to address as well, as devices with much lesser RAM are able to run these games fine on other platforms.
There is no compromise in the built quality for which Nokia is well known.
This device comes preloaded with lots of apps which cannot be considered as useless bloatware since it can be used well as a daily utility like Here Maps, Here Drive, Nokia Smart camera, Bigflix, Flipkart
e - books etc.
The Lumia 720 comes with a 6.7-megapixel rear camera with Carl Zeiss optics that is a solid performer overall. The camera takes good photos outdoors when there's plenty of light. The colours look natural and don't appear saturated or artificial in any way. However, pictures clicked under bright artificial lights appear a little washed out.
Call quality on the Lumia 720 is rock solid, like most other Nokia phones. We are no fans of having loudspeaker on the back of the phone, since the sound gets muffled when the phone is lying face up, and, sadly, the 720 suffers on that part. The loudspeaker output is otherwise quite good. The phone takes a Micro-SIM and comes with expandable storage via a microSD card up to 64 GB.
At Rs. 18,999, the Nokia Lumia 720 is a really attractive proposition. The phone checks all the right boxes, from great looks, to a camera that performs quite well, and hardware that handles pretty much everything you throw its way. Yes, Windows Phone still has a long way to go before it can begin to compete with Android and iOS, but unless you are someone who must have access to the latest apps, it will do the job for you.