Yu Televentures is a subsidiary of Micromax Informatics Pvt Ltd. India's largest smartphone maker launched this sub-brand as an online-only venture. Yu makes affordable Android smartphones, sold in flash sales on popular Indian ecommerce websites. The company also makes a fitness tracker and a health device that monitors vital parameters such as blood pressure. Yu's latest mobile launch is the Yureka S. The smartphone was launched in August 2016. The phone comes with a 5.20-inch touchscreen display with a resolution of 1080 pixels by 1920 pixels at a PPI of 423 pixels per inch.
The Yu Yureka S is powered by 1.1GHz quad-core Qualcomm Snapdragon 615 processor and it comes with 3GB of RAM. The phone packs 16GB of internal storage that can be expanded up to GB via a microSD card. As far as the cameras are concerned, the Yu Yureka S packs a 13-megapixel primary camera on the rear and a 5-megapixel front shooter for selfies.
The Yu Yureka S runs Android 5.1 and is powered by a 3000mAh non removable battery.
The Yu Yureka S is a dual SIM (GSM and GSM) smartphone that accepts Micro-SIM and Regular. Connectivity options include Wi-Fi, GPS, Bluetooth, USB OTG, FM, 3G and 4G (with support for Band 40 used by some LTE networks in India). Sensors on the phone include Proximity sensor, Accelerometer, Ambient light sensor and Gyroscope.