ZTE recently launched the Nubia Z5 but that isn't keeping the Chinese phone maker from working on another bigger device rumoured to sport a massive 6.3-inch display.
Latest rumours out of GizChina indicate that the ZTE Nubia Z7 is will come with a screen resolution of 2560x1440 pixels. Other rumoured-specs include a 8-core 1.4GHz processor, Mali T658 GPU, LTE connectivity and Android 5.0.
The rumours also spill the beans regarding the Nubia Z7 as having a 4000 mAh battery, a 16-megapixel rear-facing camera and 128GB of internal storage space. On the face of it, the rumours sound too good to be true. It's hard to see how ZTE could price a device with such specs at a reasonable enough point for it to find any takers. For now we'd take them with a pinch of salt. (Also see: ZTE rumoured to be working on 5.7-inch P945 phablet)
A 6.3-inch display is surely big and the device would seem inclined to be more of a tablet than a smartphone. It doesn't sound insane considering Huawei just announced the 6.1-inch Ascend Mate and that 2013 is pretty much being dubbed as the 'Year of the Phablet'. But the question really is how big is too big?
As far as the 8-core processor is concerned, this wouldn't be the first time that the company ihas been associated with such a rumour. Earlier rumours have indicated that the ZTE Apache, which is expected to hit the market this year, will apparently feature an 8-core CPU from MediaTek.
MediaTek is said to have won over both Nvidia and Qualcomm in the running for the said job to bring the yet-to-be-announced ARM15 MT6599 chip which would be manufactured using TSMC's 28nm process. The rumoured specs on the ZTE Apache include a 1080p resolution display, 13-megapixel camera and WCDMA/4G LTE/TD-SCDMA support.
As a specs comparison, the company's current flagship device, the Nubia Z5 comes with Android 4.1.1 and touts impressive hardware. The device sports a 5-inch (1920x1080 pixels) IPS display and features a huge 13-megapixel rear camera and a 2-megapixel front facing one.
Under the belly, the Nubia Z5 is powered by a 1.5GHz quad-core Qualcomm Snapdragon S4 Pro (APQ8064) processor with 2GB RAM and 32GB of internal storage. It comes with a 3000mAh battery. The device boasts NFC, HSPA+ connectivity, Wi-Fi 802.11 a/b/g/n and Bluetooth 4.0.
More recently, ZTE has taken the wraps of its 5-inch smartphone, ZTE Grand S at the CES 2013. ZTE Grand S is the world's thinnest full-HD smartphone and is only 6.9mm thick.