ZTE Corp, has finally entered the
Indian smartphone market with the launch of its new smartphone, the
Grand X Quad Lite which has been priced at Rs. 14,999.
The ZTE Grand X Quad Lite features a 5-inch qHD display with a resolution of 540x960
pixels and has a pixel density of 220 PPI. It supports dual-SIM
functionality with one SIM supporting 3G and the other one, 2G. The ZTE
Grand X runs the latest Android 4.2 Jelly Bean operating system. The
smartphone is powered by a 1.2GHz quad-core processor and 1 GB of RAM.
While it includes 4GB of internal storage, the storage capacity can be
expanded up to 32GB via microSD card. There is a 5.0-megapixel rear
camera and a VGA front camera on the phone.
Connectivity features include Wi-Fi, Bluetooth, GPS, 3G and Wi-Fi tethering. The device is backed by a 2,500mAh battery.
company has also announced that it will soon introduce its premium
range of smartphones in India for the high-end segment, and that its
next generation smartphones would be inspired by company's global
Speaking on the launch, Xu Dejun, CEO of ZTE
India, said, "We are optimistic on our marketing and channel spends and
looking at strengthening the brand from all fronts. Our distribution
and sales structure is backed by a strong network of 214 service centres
across the country."
The ZTE Grand X Quad Lite smartphone will not hit the stores immediately but will be available in the coming days.
Chinese handset vendor, which is the second largest telecom equipment
maker and the world's fourth largest mobile handset manufacturer, has
launched Grand X in the mid-range segment and is targeting some of the
dominant players in the category that includes Micromax, Karbonn, Intex,
among others. It will be interesting to see how a Chinese global player
carves its place in a price-conscious market like India. Emerging
markets like India have been a huge target for global companies like
Xu also added, "By year-end, ZTE aims to have our pan-India presence with the smartphones and data cards."
Mobiles launched in July 2013
ZTE Grand X Quad Lite key specifications
- 5-inch display with a resolution of 540x960 pixels
- 1.2GHz quad-core processor
- 1GB of RAM
- 4GB of internal storage
- 5-megapixel rear camera
- VGA front-facing camera
- 3G, Wi-Fi, Bluetooth 4.0, GPS and wireless charging
- 2500mAh battery
- Android 4.2 (Jelly Bean)