China's Singles' Day sale kicked off on Friday with Alibaba selling over $5 billion (roughly Rs. 33,515 crores) in transactions in the first hour which was more than in the first hour of last year's spree. Xiaomi also shared some impressive numbers for its sales performance during the Singles' Day sale.
Hugo Barra, Vice President, Xiaomi Global in a tweet claimed that the company sold CNY 1.2 billion (roughly Rs. 1,270 crores) in total sales. Barra also claimed that 1 million Xiaomi Redmi 4A units were sold in 24 hours and the smartphone was the top selling smartphone. In a tweet, Barra said, "Xiaomi's China SinglesDay 2016 stats: RMB 1.295 billion total sales; 1 million Redmi 4A sold (# 1 selling smartphone)."
The Chinese company in a MIUI forum post revealed that the CNY 1.25 billion sales milestone was recorded in 23 hours and 20 minutes. The post said, "We managed to surpass last year record ! Now we shall wait for the final figure concluded by Xiaomi."
Adding further details, the post said Xiaomi sold CNY 1 billion worth of devices in 17 hours and 2 minutes while had touched CNY 200 million in 16 minutes and 16 seconds. Soon after the sales began at midnight, Xiaomi claims it had sold CNY 100 million worth of devices in 5 minutes 23 seconds.
According to Xiaomi, the most popular Mi devices during China's Singles' Day sales included the Redmi 4A, Mi Router 3, Mi Note Book, Mi Pad, Mi Band 2, Mi Drone, Mi Air Purifier, Ninebot Mini, and Mi Luggage.
China's Singles' Day sale has gradually become one of the largest online shopping extravaganzas in China with sales across e-commerce sites in the country on November 11.