Research, in its latest published report
states that Microsoft's Windows Phone operating system saw a steady
growth of 19 percent from the third to the fourth quarter in 2013 in
terms of the handsets shipped, and a 104 percent growth year on year
from Q4 2012.
The report shows Windows Phone market share
remaining the same however, at 4 percent, from Q3 2013 to Q4 2013. The
data also details that 10.9 million Windows Phones were shipped
worldwide in the fourth quarter which is a huge rise from 5.3 million in
As compared to the competition, Android models,
including the forked Android or AOSP saw a complete domination with 77
percent of the market share and over 280 million smartphones shipped in
Q4 of 2013. A total of nearly a billion smartphones were shipped in 2013
of which Android accounted for 78 percent of the share across the year.
is interesting to note that the research back's up claims from
Microsoft that it has sold almost twice the number of
handsets as compared to the previous holiday period. Also the Nokia
Lumia devices amounted to almost 90 percent of all the Windows Phones
sales in Q4.
For the complete Android devices shipped almost most
of the growth has come from forked Android systems. Forked Android
systems are those, which are tweaked by manufacturers to suit their own
purposes. AOSP accounted for 25 percent of the Android share, with
Google's Android making up the other 52 per cent.
As far as the
iOS platform is concerned, it recaptured some market share with the
iPhone 5s launch, increasing from 15 percent in Q3 2013 to 18 percent in
Q4 2013. Year-on-year market share dropped however, from 23 percent in
Q4 2012. Emerging markets were the strongest growth sector. Nick
Spencer, senior practice director, mobile devices, ABI Research, said,
"Apple continues to avoid a low cost smartphone product to target these
markets, focusing instead on its traditional premium segment, where
growth is harder to achieve due to fast approaching market saturation." Blackberry
10 shipped only 1.1 million units in Q4, 2013. The Canadian mobile
maker however saw a surge in sales of the Blackberry OS 7 devices. A
total of 4.2 million phones were shipped in the three month period
giving it a 42 percent quarter-on-quarter growth.