Smartphone uptake continued its strong momentum in all regions. Around 40 percent of all mobile phones sold in third quarter of 2012
were smartphones, according to a report by Ericsson.
This was 30 percent for the full year in 2011, it said.
"Approximately
40 percent of all phones sold in third quarter were smartphones and
the growth of smartphone data traffic is expected to exceed the overall
average," Ericsson Mobility report said.
It added that as only
around 15 percent of the worldwide installed base of mobile phone
subscriptions uses smartphones, there is considerable room for further
uptake.
"Expectations of mobile-network quality have been elevated
by the availability of smartphones and tablets that have changed the
way we use the Internet. Mobility is becoming an increasingly
significant part of our daily lives," Ericsson Senior Vice President and
Head of Strategy Douglas Gilstrap said in a statement.
Total
smartphone subscriptions will reach 1.1 billion by the end of 2012 and
are expected to grow to 3.3 billion in 2018, it said.
Data traffic
doubled between third quarter of 2011 and third quarter of 2012, and is
expected to grow at a compound annual growth rate (CAGR) of around 50
percent between 2012 and 2018, driven mainly by video, it said.
The
report further added that Asia Pacific (which includes India) had the
largest share of the total mobile data traffic in 2012. The region is
expected to increase its share of data volume from around one third
today to almost 40 percent in 2018.
"3G and mobility are
addictive. In India the entire premise of mobile broadband is very
strong. The traffic in networks is growing and this will be driven by
new subscribers," Ericsson India Head of Region Fredrik Jejdling said.
The
report added that globally mobile penetration reached 91 per cent in Q3
of 2012 and mobile subscriptions total around 6.4 billion. However, the
actual number of subscribers is around 4.3 billion, since many have
several subscriptions.
"China alone accounted for around 35 percent of net additions, adding around 38 million subscriptions," the report said.
However, the number of mobile subscriptions in India declined by around 18 million in the quarter.
"The
reason is an increased focus on active subscriptions, with the decline
coming from the removal of inactive subscriptions," it said.