Samsung India is set to launch two sub-Rs. 15,000 smartphones in the
country this month, according to a company spokesperson, a move that
should intensify the competition in the bustling mid-range segment of
the Indian mobile market.
The Korean company, which has a 49 percent
share in India's smartphone segment, will offer options in local
languages to attract non-English speaking customers.
"We will be
launching two new smartphones priced for the mid-segment market. Every
phone from Samsung will have nine vernacular language options," Samsung
Country Head (Mobile Business) Vineet Taneja told PTI, without
mentioning the prices.
However, a company official said the phones
may be priced in the Rs. 5,000-15,000 range. Most mobile phones sold in
India are within this price range, including the Nokia Lumia 520 and
Lumia 620, Blackberry Curve series, and the Micromax Canvas and Xolo
The Samsung phones will offer access to content
and applications in Hindi, Punjabi, Tamil, Bengali, Telugu, Kannada,
Malayalam, Marathi and Gujarati.
"The competition now in the smart
phone market is how to make the phone size small without compromising
on the screen size," Taneja said.
The company is set to launch its
premium high-end smartphone,
the Galaxy Note 3, on Tuesday. Samsung currently offers
about 17 smartphones priced between Rs. 5,000 (Samsung Star) and Rs.
39,000 (Galaxy S4).
Taneja said the company is focusing on the mid-end to
high-end smart phone market and will provide dual-SIM option in all
"Going forward, you will see more and more dual-SIM phones coming up," he said.
to telecom magazine Voice&Data, Samsung toppled Nokia from its
leadership position in the financial year 2012-13 with revenue of Rs.
11,328 crore and a 31.5 percent market share. Nokia's market share stood
at 27.2 percent.