The report is based on primary research conducted with 2,505 'consumer-influencers' from across 16 cities based on TRA's proprietary matrix of 36 brand attractive traits.
Samsung has emerged as the most attractive brand followed by Sony and Nokia, according to the report. These three brands are very close together with just 2 percent gap between each other, it said.
"India's top 10 attractive brands include two mobile phone brands, two consumer electronics brands, three from the diversified category, one each from FMCG, automobile and technology categories," TRA chief executive N Chandramouli told reporters Mumbai.Following at the fourth place is LG, the South Korean consumer electronics leader with 8 percent attractiveness score lag from the previous. Placed at India's fifth rank is India's home-grown conglomerate, Tata, trailing its predecessor by 11 percent.
At the all India level, Lux, the bath/beauty brand from the HUL stable ranks sixth nearly 48 percent behind Tata in attractiveness quotient, the report said.
"The next four brands are within single-digit gaps of each other with Maruti Suzuki ranked seventh, Godrej ranked eighth, Bajaj ranked ninth, and Dell the technology leader, ranked tenth most attractive brand," Chandramouli said.
In western India, the attractiveness quotients are quite different from national scores with Sony being ranked as west zone's most attractive brand.
This is followed by LG at second place, Tata at third, and Samsung Mobiles as western India's fourth most attractive brand.
Mumbai's choices for the top three attractive brands are Sony, LG and Tata respectively, according to the report.