Samsung Mobiles has emerged as the 'most attractive brand' in the
country according to 'India's Most Attractive Brand 2013', a
research-based report by Trust Research Advisory (TRA).
The report is
based on primary research conducted with 2,505 'consumer-influencers'
from across 16 cities based on TRA's proprietary matrix of 36 brand
Samsung has emerged as the most attractive
brand followed by Sony and Nokia, according to the report. These three
brands are very close together with just 2 percent gap between each
other, it said.
(Also see: Samsung beats Nokia to top spot in India, Apple posts strong gains: Survey)
"India's top 10 attractive brands include two
mobile phone brands, two consumer electronics brands, three from the
diversified category, one each from FMCG, automobile and technology
categories," TRA chief executive N Chandramouli told reporters Mumbai.
at the fourth place is LG, the South Korean consumer electronics leader
with 8 percent attractiveness score lag from the previous. Placed at
India's fifth rank is India's home-grown conglomerate, Tata, trailing
its predecessor by 11 percent.
At the all India level, Lux, the
bath/beauty brand from the HUL stable ranks sixth nearly 48 percent
behind Tata in attractiveness quotient, the report said.
four brands are within single-digit gaps of each other with Maruti
Suzuki ranked seventh, Godrej ranked eighth, Bajaj ranked ninth, and
Dell the technology leader, ranked tenth most attractive brand,"
In western India, the attractiveness quotients
are quite different from national scores with Sony being ranked as west
zone's most attractive brand.
This is followed by LG at second place, Tata at third, and Samsung Mobiles as western India's fourth most attractive brand.
Mumbai's choices for the top three attractive brands are Sony, LG and Tata respectively, according to the report.