The Samsung launch party seems incomplete without Apple bashing ads
and it came as a bit of a surprise that Samsung had not launched any
such combative television commercials for Samsung Galaxy S4. Until now.
Korean smartphone maker has launched a new television commercial that
talks about the new features in the Galaxy S4 and mocks Apple iPhone 5.
The ad even goes on to state some smartphones (read Galaxy S4) are
smarter than others (iPhone 5).
The ad begins with a graduation
party taking place and people seem to be enjoying food and jumping into
the pool - kids being kids. In the party, the students are shown using
the Samsung Galaxy S4, while their parents and teachers (the older lot)
are shown using the iPhone.
The television unfolds to demonstrate
the Air Gesture feature as the person eating a juicy piece of ribs is
able to answer the call by merely waving at the device. Also the
pictures clicked at the graduation party are shared between devices
using the S Bean functionality of the Samsung Galaxy S4. It further goes
on to how the Samsung Galaxy S4 can control an HDTV and recommend TV
shows to you.
Samsung has also released a 30 second video that
continues with the graduation theme to showcase the eraser shot feature
of Samsung Galaxy S4. In this short television commercial, Samsung does
not make fun of Apple's iPhone.
Mocking competitive products in a
television commercial is not a new concept in the smartphone space. A
few days ago, Microsoft has rolled out a new television commercial for
Nokia Lumia 920. In this ad, Microsoft seems to be mocking the rivalry
between Apple and Samsung to drive home the "Switch to Lumia" message.
However, the current Samsung Galaxy S4 is not as quirky and quick-paced as the Microsoft one.