Samsung has kicked off the advertising campaign around its latest
flagship Galaxy S4. AndroidBeat has spotted three advertising spots of
Galaxy S4 that were uploaded on Samsung's official YouTube channel for
The first advertisement talks about the 'Sound Shot'
feature of the Galaxy S4. The ad opens with a mom kissing her son
Goodbye as he leaves for a vacation. She asks his son to send in a lot
of photos. The son sends these pictures using the Sound Shot feature,
which offer him an option of adding voiceover to his images. The mom
seems pleased to see the pictures and voiceovers and enjoys those
moments along with son.
The second ad showcases the 'Group Play'
feature. The ad begins with a basketball team anxiously awaiting a game.
One of the members of the team is listening to a song "I don't care"
and he shares it with the other members of the team through the Group
play feature and all the team members bond over this sentiment.
final advertisement shows the 'S Translator' feature in action. An
Australian girl visits a Chinese family for lunch and she uses the 'S
Translator' on her Samsung Galaxy S4 to help her overcome the language
Apart from these three ad spots, Android Central has
uploaded a 1 minute teaser video of the Samsung Galaxy S4. This video
talks mainly about the hardware of the smartphone. It mentions phrases
like 'Slimmer yet stronger', 'unimaginable clarity' along with 'and the
innovation continues'. This advertisement also demonstrates the
dual-shot camera feature of the Samsung Galaxy S4.
Asymco, Samsung spent over $300 million on advertising in 2012 and it
seems that the Korean smartphone will continue to spend heavily on
marketing and advertising all through 2013 too.
For viewers who
may have missed all the action, Samsung took the wraps off its Galaxy S4
smartphone at an unpacked event on March 14, 2013. Samsung Galaxy S4
sports a 5-inch full-HD screen with a resolution of 1080x1920 pixels,
and pixel density of 441ppi. It is powered by 1.6GHz Exynos octa-core
processor in some regions, and a 1.9GHz Qualcomm Snapdragon quad-core
processor in others. It has 2GB of RAM and a PowerVR SGX544MP3
The smartphone will come in 16GB, 32GB and 64GB
variants but will also feature a microSD card slot for expanding the
memory. The Galaxy S4 packs in a 13-megapixels rear shooter and a
2-megapixel one on the front. The Galaxy S4 also offers more camera
features including dual-shot, employing the use of both front and back
camera, an eraser shot mode to remove people from photos, and a
Cinemagram like feature called Cinema Photo, among several other tricks.
telecom operator AT&T will begin taking pre-orders for Samsung
Galaxy S4 from April 16. The 16GB version is available for $200 with a
200 year contract, while the 32GB version will set you back by $250. The
unlocked price for Samsung Galaxy S4 has not been revealed as of yet.
There's no official word yet on India pricing and availability.