After lengthy delays, Research In Motion Ltd. unveiled its first two
phones with the new BlackBerry 10 system. The Q10 will have a physical
keyboard, while the Z10 has only a touch-screen keyboard.
redesigned the system to embrace the multimedia, apps and touch-screen
experience prevalent today. The question is whether there's time for the
once-pioneering BlackBerry to catch up to Apple's trend-setting iPhone
and devices running Google's Android system.
RIM CEO Thorsten
Heins is hosting the main event in New York. Video of his appearance is
being shown at other RIM events in Toronto, London, Paris, Dubai,
Johannesburg, New Delhi and Jakarta, Indonesia.
RIM initially said
BlackBerry 10 would come by early 2012, but then the company changed
that to late 2012. A few months later, that date was pushed further, to
early 2013, missing the lucrative holiday season. The holdup helped wipe
out more than $70 billion in shareholder wealth and 5,000 jobs.
had shown off prototypes and previews before. Wednesday's event is the
first time RIM is showing a complete product, with details on prices and
Most analysts consider a BlackBerry 10 success to be crucial for the company's long-term viability.
is promising a speedier device, a superb typing experience and the
ability to keep work and personal identities separate on the same phone.
Previews of the BlackBerry 10 software have gotten favorable reviews on
blogs. Financial analysts are starting to see some slight room for a
comeback. With smartphone sales growing, the BlackBerry 10 can succeed
without iPhone and Android users switching.
BlackBerry 10's advances, though, the new system will face a key
shortcoming: It won't have as many apps written by outside companies and
individuals as the iPhone and Android.
BlackBerry 10 Launch: In pictures