Reliance Communications (RCOM), India has tied up with Lenovo to
introduce smartphones that will work support CDMA as well as GSM. The
company plans to introduce a slew of device by September 2013. These
Reliance Lenovo co-branded smartphones will be available only to RCOM
This range of smartphones will be spread across
various screen sizes and come with dual-core 1GHz processor. The initial
set of smartphones will run on Android Ice Cream Sandwich (ICS).
is claiming that these devices will Reliance 'Dual Core' network
advantage that switch calls between the two networks automatically based
on the strength and quality of RF signals. However, for now the
switching can happen only if the subscriber is using the RCOM's CDMA and
This product range will be available across
Reliance stores and Lenovo company stores. RCOM is also planning to
offer some freebies along with these smartphones but will share the
details of the same closer to the launch.
partnership, Gurdeep Singh, President and CEO - Wireless Business,
Reliance Communications Limited said, "We are happy to announce our
partnership with Lenovo to offer the most innovative dual technology
smart-phones in the country. In line with our endeavour to develop the
CDMA device ecosystem, the co-branded smart-phones are set to offer a
superlative customer experience in terms of device, speed and coverage
on our high speed data network offering the widest footprint across the
country. We are confident that the unmet demand of an innovative CDMA
smart-phone with exciting features at an attractive price point bundled
with our most innovative "All Share" plans will fulfil the demand of
every customer on our superior network."
smart-phone market represents solid growth opportunities where CDMA /
GSM smart-phone penetration is still low. The consumer response to our
smart-phones in these few months has been very encouraging. Having made
strong inroads owing to our innovative product offering, we saw a great
synergy with Reliance Communications to provide cutting edge phones for
our consumers as a next step to penetrate the market further. With this
partnership, we aim to replicate our China success and gain market share
in the booming smart-phone market in India," said Liu Jun, President,
Lenovo Business Group.
On the occasion RCOM also shared
that they would be looking at migrating their voice-only CDMA
subscribers to these smartphone through various attractive plans.
in the past companies including RCOM have launched locked devices in
India but none of them has been very popular. Singh however feels that
value proposition in India has always worked and is confident that this
will help people to remain hooked on the CDMA ecosystem.
is also planning to launch a new CDMA tablet in collaboration with
Lenovo. This Android tablet too will come with Reliance 'Dual Core'
network advantage. However, the company has not shared by when this
tablet will be available or what will be its price.