Nokia has launched its new Windows Phone 8 smartphones, the Lumia 720
and Lumia 520 in the Indian market. The company has announced that the
Lumia 720 will be available in mid-April, while the Lumia 520 will be
available earlier in the same month. However, the exact pricing has not
been announced yet, though the indicative price of the Lumia 520 has
been quoted at Rs. 10,500.
Update: The Nokia Lumia 520 has been
listed on Flipkart for Rs. 10,499, and is available for preorder.
Launching the new devices, Vipul Malhotra,
Director-Smart Devices, India Middle East Africa, Nokia said, "The WP8
momentum is building and Nokia is charging ahead with the Lumia series.
The launch of Nokia Lumia 720 and Nokia Lumia 520 reflects our
commitment to build a winning ecosystem that will enrich people's mobile
experience and help them connect with each other at newer price points.
The two new smart devices will further invigorate brand Nokia with
amongst the new generation of smartphone purchasers."
The phones
were unveiled by Nikki Barton,VP, Smart Devices, UX Design, Nokia and
Masaba Gupta,a fashion designer, who emphasized the role of design in
conceptualizing the phones.
Presenting the unique features of
Nokia's latest devices, Nikki Barton, VP Smart Devices, UX Design, Nokia
said "For the third generation of the Lumia range we wanted to combine
something super slim and striking but still with great functionality.
The Nokia Lumia 720 and Lumia 520 redefine the concept of human design
where innovation is all about offering beautiful essentials to make the
everyday things we do, even better. These power-packed devices are
developed for young and socially active consumers who demand a stylish
power-packed smartphone with a wide range of features to enhance their
on-the-go experience. With the Nokia Lumia 720 and Lumia 520, we
continue our focused and cons,stent design approach - Simplicity and
Reduction, Colour and Craft."
The Lumia 720 is being positioned as
a "trendy option." The device sports a 4.3-inch display and is super
sensitive like the Lumia 920. Nokia claims that the Lumia 720 offers
good viewing angles and decent readability under the sun.
The
Nokia Lumia 720 promises to deliver a high-end camera performance. It
features a large f/1.9 aperture with Carl Zeiss optics that are designed
to deliver bright, clear pictures day and night, while the HD-quality,
wide-angle front-facing camera for making the photography and video
calling experience more enjoyable.
The sleek and stylish
smartphone comes with the latest high-end Nokia Lumia experiences,
including Nokia Music, the HERE location suite, and the option to add
wireless charging with a snap-on wireless charging cover. The device is
also the first uni-body design with microSD support. The Nokia Lumia 720
will come in five colours.
Coming to the Nokia Lumia 520, it is
being endorsed as "Nokia's lowest-priced affordable Windows Phone 8
smartphone". The device boasts impressive features such as the same
digital camera lenses found on the flagship Nokia Lumia 920 (but not all
the bells and whistles), Nokia Music for free music out of the box and
even offline, and the HERE location suite.
The device comes with a
4-inch super sensitive touchscreen, which the company believes will make
it competitive with other budget smartphones. It has a 5-megapixel
auto-focus rear camera. Camera features include Smart Shoot, CinemaGraph
and more. The Nokia Lumia 520 also features interchangeable shells in
five colours.
Nokia Lumia 520 specifications
- 4-inch WVGA display
- Snapdragon S4 dual-core 1 GHz processor
- 512MB RAM
- 8GB internal storage expandable up to 64GB via microSD card
- 5-megapixel rear camera
- Bluetooth 3.0,Wi-Fi, 3G
- 1420mAH battery
- Windows Phone 8
- 119.9x64x9.9 mm
- 124 grams
Nokia Lumia 720 specifications
- 4.3-inch IPS ClearBlack display
- Snapdragon S4 dual-core 1 GHz processor
- 512MB RAM
- 8GB internal storage expandable up to 64GB via microSD card
- 6.7-megapixel rear camera
- 1.3-megapixel front camera
- Bluetooth 3.0,NFC,Wi-Fi, 3G
- 2000mAH battery
- Windows Phone 8
- 127.9x67.5x9 mm
- 128 grams