Nokia raised the bar for camera smartphones with its 808 PureView
smartphone. Nokia 808 PureView was the first smartphone in the world to
pack in a 41-megapixel camera sensor. Now, the Finnish smartphone maker
is planning to raise the stakes of the game a notch higher.
per a news report by Bloomberg, Nokia's venture- capital arm is plans
to invest in Pelican Imaging, a California-based startup that has
designed an 'array camera'. Array camera comprises of multiple small
cameras, which are organised in an array. With the help of this approach
one can pack in larger number of megapixels in a small area.
makes Pelican Imaging a good catch for Nokia is the fact that the
company has also mastered the software that helps in binding these
multiple resulting images together.
Smartphones of today
are getting slimmer by the day and with the help of this technology one
will be able to fit in a great megapixel camera without the bulge.
its Lumia series, Nokia is already offering Nokia Lumia 920, which
comes with a 8.7-megapixel PureView camera. Additionally, there are
rumours of a 41-megapixel Windows smartphone being in the works. With
the help of Pelican Imaging proficiency in its smartphones, Nokia can
hope to push the envelope even further.
The first most
obvious thing that Nokia can achieve through Pelican Imaging expertise
is to make sure that its high-end camera smartphones are lighter and
slimmer than its current range of smartphones. The company can then also
work at getting the smartphones with good camera to be more
economically priced and thus make a mark in emerging markets such as
India and Philippines.
This is not the first sizeable
investment that Nokia is doing in the smartphone camera sphere. In July
last year, Nokia had taken over Scalado, which is an imaging-software
maker In the last year, Nokia had also invested in InVisage Technologies
Inc. and Heptagon with the objective of giving it an edge on this
Nokia seems to be pretty aggressive in making sure
that it is offering a good camera experience to its smartphones users
and this could well shape up to be a good differentiating factor for the
company as it struggles to compete against Apple and Android