Microsoft has rolled out a new television commercial for Nokia Lumia
920. In this ad, Microsoft seems to be mocking the rivalry between Apple
and Samsung to drive home the "Switch to Lumia" message.
ad opens with a wedding ceremony in progress. As soon as the bride and
groom are about to exchange their vows, everybody at the wedding takes
out their smartphones and phablets to capture the moment. One of the
guests gets up from his seat to click the picture through his Samsung
Galaxy Note II phablet.
This tips off an iPhone 5 user
who blurts, "Excuse me, would you mind moving your enormous phone?" This
triggers a war of words between the Apple and Samsung fans present at
the wedding. Soon the mocking turns into a physical fight and there is
chaos all around.
In the middle of the fight two waiters
are seen clicking pictures of the brawl with their Nokia Lumia 920. The
male waiter asks his female colleague, "Do you think that if they knew
about the Nokia Lumia, they'd stop fighting all the time?" To which the
lady replies, "I don't know, I kind of think, they like fighting". And
the message comes across, "Don't fight. Switch."
behind the ad is that Lumia is a far better choice than Apple or Samsung
and hence you don't need to argue and just switch.
the ad is funny and eye catching but it seems to be more about Apple
and Samsung rather than Windows Phone. As a matter of fact, the Nokia
Lumia 920 has a far lesser screen time than iPhone or Galaxy devices, so
we don't really think that this advertising will be effective in
boosting sales for the Nokia Lumia 920 smartphone in the US.
noteworthy that this is not the first time that Microsoft has targeted
someone through an advertising campaign. In November, Microsoft had
launched "Scroogled" campaign through which it tried to warn consumers
that they risk getting "scroogled" if they rely on Google's shopping