The firm announced the news on the @Yuplaygod Twitter account. The company last month had confirmed that it will sell the new Cyanogen OS-based smartphone, along the the lines of Xiaomi's flash sales, and announced an exclusive partnership with Amazon India. Notably, Micromax co-founder Rahul Sharma had recently revealed that the company received 3 lakh registrations for the first sale.
Thanks for the response. Yureka was stock out in 3 seconds. #YUPlayGod-- YU (@YUplaygod) January 13, 2015
With just 10,000 units of for grabs, Micromax's Yu Yureka was clearly in heavy demand and saw some steep reactions from consumers on social platforms.
Much like Xiaomi, Micromax's Yu Yureka after its lightning deal (a term for a flash sale being used by Micromax) also faced waves of Twitter outage.
Some of the users complained of errors and even a site crash during the first sale for Micromax's Yu Yureka on Amazon India.
@YUplaygod An error occurred wen we tried to process ur request.We're working on problem & expect to resolve it shortly Preplanned error-- ANKIT JAIN (@akkib2b) January 13, 2015
@YUplaygod i have it in my cart but cant purchase-- Nikhil kothari (@kotharinikhil82) January 13, 2015
@YUplaygod I am wondering How the people managed to ordered it from 503! error page-- Anoop Narayanan (@anoopan) January 13, 2015
Some users, on the other hand, were amused by things than happy or angry though.
Some even compared Micromax's Yu Yureka sale on Amazon India to Xiaomi's handset sales on Flipkart.
@YUplaygod all marketing strategy & site downed by amazon to compete with flipkart & want to show everyone how fast they soldout-- ANKIT JAIN (@akkib2b) January 13, 2015
One user even pointed that the handset was available to buy at a higher price after the sale ended on Tuesday, while some of our readers said that at the time of checkout, the Rs. 8,999 price was revealed to feature a Rs. 3,500 discount from the actual list price of Rs. 12,499. Another reader claims only the Rs. 12,499 price was visible.
Micromax announced that the next sale will be on January 22, which is a Thursday, tipping that it will not directly compete against Xiaomi's traditional Tuesday flash sales. The company will also need the time to fix the glitches experienced during its first sale. Micromax however has not revealed when registrations for the next sale will begin.
The popular domestic handset brand had ahead of the sale revealed the steps to buy a Yu Yureka smartphone and stressed that "it will be available for purchase on a first-come-first-serve basis only till the stocks last with a quantity limit of one smartphone per consumer."
The company also suggested registered users to log in to Amazon India prior to the sale.
To purchase the Yureka Smartphone, you will need to follow the steps given below:
Step 1: Log into your Amazon.in account a few minutes prior to the sale at 2:00 PM today. Please save the payment instruments securely in your account for a quick checkout. Step 2: Add Yureka Smartphone to your cart when the Sale starts and checkout the product within 15 minutes. No further steps are required if order is successfully completed. Step 3: If all the Yureka Smartphones are already added to cart by other customers, you might be asked to join a Waitlist. We recommend you to join the Waitlist. If the original buyer fails to complete the order within 15 minutes, the smartphone will become available for purchase to the customer in Waitlist. Step 4: If you are in Waitlist, an alert will appear on your screen notifying when the smartphone becomes available with the 'Add to Cart' button activated. Step 5: You will have 3 minutes to add the smartphone to your cart and 15 minutes to checkout in order to complete your purchase. Step 6: If the Waitlist is full as well, we recommend you to refresh the page every few minutes till end end of the Sale to see if the Waitlist becomes available.
Please Note - If you are logged in from mobile, the Waitlist option will not be visible.