The rising demand for affordable smartphones in the major emerging
markets of India and China has helped local mobile manufacturers surpass
shipments by the established global brands like Samsung and Apple in
April-June quarter this year, research firm IDC says.
According to IDC
data in the Asia/Pacific excluding Japan region, homegrown vendors
shipped 46 million units, while Samsung and Apple combined shipped 35
million units in second quarter this year.
Other global brands
like HTC, BlackBerry, Nokia, Sony, LG and Motorala shipped a combined 10
million units, whereas, the internal vendors from China like Huawei,
ZTE and Lenovo shipped a total of 27 million units in April-June 2013.
identified Micromax, Karbonn, Lava, Maxx and Intex as the rising
players in the emerging smartphone market in India and brands like
Coolpad, K-Touch, Xiaomi, Gionee and OPPO in China.
firm said local brands in the world's two most populous country, part of
Asia/Pacific (Excluding Japan) region (APEJ), have aggressively scaled
up their operations and are competitive on both price and hardware
"Aside from the top-tier international brands or
Chinese brands that also ship globally like Huawei and ZTE, there is
also a rising segment of homegrown brands, which as a group have been
steadily rising in shipments and prominence," IDC said in its latest
report on mobile shipments.
These homegrown players comprised 38
percent of second quarter 2013 volumes, up from 20 percent in the same
quarter of 2012 and seven percent 2011 second quarter, it added.
region saw mobile shipments of 119 million units in April-June 2013, up
10 percent quarter-on-quarter and a huge jump of 75 percent from Q2
2012, IDC said.
"In emerging markets like China and India, IDC has
seen many local competitors spring up, but only in the last few
quarters have we seen them aggressively scale up, competitive on both
price and hardware specs like bigger screens.
"We are now hitting a
place where there are smartphones for every price point, where the
masses will benefit from the slew of players bringing in more options,"
the firm said.
This is the first quarter that IDC saw both the
under USD 50 segment of smartphones gain some traction in China. While,
the 4 inch plus screen size segment drove most shipments, the 5-6 inch
segment saw its first gain in both China and India, it added.