Micromax had recently launched its A116 Canvas HD smartphone. The smartphone was available for pre-booking from company's website and through the deal site snapdeal.com, and a total of 9,000 units were sold out in just 24 hours. As per company's claims this smartphone is being booked at a pace of 25 units per minute.
Shedding more light on the trend, Snapdeal.com has shared that the first lot of the A116 Canvas HD was sold out within 15 minutes of announcing the sale at midnight of 14 February 2013. The second lot which consisted of 300 units and was up for sale at 9:00 AM to was sold out within 15 minutes and the third lot of 1,200 phones took about 45 minutes to be sold out.
Just to recap, Micromax A116 Canvas HD come with 5-inch HD IPS screen that sports 1280x720 resolution and a colour depth of 16.7 million. Micromax A116 Canvas HD is powered by MediaTek's MT6589 quad-core processor that clocks 1.2GHz. It runs on Android 4.1 (Jelly Bean) out of the box. It packs in a 2000mAh battery.
For camera, there is an 8-megapixel rear shooter with LED flash and 4X zoom and a VGA front camera. Other features of the smartphone include 1GB RAM and 4GB of internal storage, which can be expanded to up to 32GB via microSD card. It is a dual-SIM GSM + GSM smartphone.
Commenting on the sales, Shubhodip Pal, CMO Micromax, said, "The response from our consumers has been phenomenal and the demand has been increasing every passing minute. After the unprecedented success of the Canvas 2, we are overwhelmed with the customer response for Canvas HD. This is the first time our online sales partners have ever witnessed a digital queue in cyberspace to such an extent for any product, to the traditional cue one normally sees. The data also shows that 60% of the orders received online have come from the metros."
He further added, "It was great to witness consumers wait until 12:00am for their chance to book the Canvas HD on Valentine's Day. We expect the sales of this device to touch a new high in the coming weeks which will soon be available for sale at all leading retail stores in the country. We hope to further strengthen our leadership in the new phablet category in India."
Commenting on the sales Tony Navin, Vice President - Business Development, Snapdeal.com said, "This product, one of the most awaited launches exceeded our expectations by a huge margin. We took this live at midnight and we were completely surprised to see all 500 units which we expected to sell in the entire day sold out within 15 minutes of launch. Our call volume shot through the roof with enquiries and we have replenished inventory levels to cater to more sales. In a category such as Mobiles, this kind of pace of sales beats our previous records that we have witnessed. Our partnership with Micromax is now more than a year old and has been one of the most exciting journeys for both the parties. We look forward to such meaningful associations in the future as well".
Micromax has shared that they are now looking at replenishing the stock at the earliest but did not mention the exact availability date for the same.
Micromax A116 Canvas HD in pictures