Driven by lower-priced models from domestic handset makers, smartphone
sales in India has grown over three-fold to touch 12.8 million units in
third quarter of 2013, cannibalising the feature phone market, research
firm IDC says.
According to IDC, the India smartphone market grew by
229 percent year-on-year to 12.8 million smartphones in third quarter of
2013 compared to 3.8 million units in Q3 of 2012.
Smartphone sales grew 28 percent in Q3 of 2013 compared to April-June 2013 (10.02 million), it added.
smartphone is a mobile device built on a mobile operating system, with
more advanced capabilities and connectivity than a feature phone.
IDC said 53.9 million feature phones numbers were sold in Q3 of 2013 compared to 55.7 million in Q3 of 2012.
The share of feature phones slipped to 81 percent (from 84 percent) of the total market in Q3 2013, it added.
This is despite feature phone sales growing three percent quarter-on-quarter in the July-September 2013.
change agents for this rapid shift of consumer preference towards
Smartphones have been the narrowing price gap between feature phones and
smartphones," IDC India Research Manager Kiran Kumar said.
The smartphone market is expected to maintain these elevated levels of growth in the near future, Kumar added.
overall mobile phone market (feature phones and smartphones) registered
12 percent year-on-year growth and 7 percent sequential growth.
share of feature phones slipped to 81 percent of the total market in Q3
2013, even as the segment grew 3 percent quarter-on-quarter in the
South Korean firm Samsung led the handset
market with 15.3 percent share, followed by Nokia (14.7 percent),
Micromax (10.1 percent) and Karbonn (9.1 percent). Other smaller players
accounted for a cumulative share of 50.8 percent.
"The growth in
the smartphone market continues to drive the overall growth numbers for
the phone market ? given that there's still a huge potential for
smartphone penetration in India, this trend is expected to continue in
the coming quarters," IDC India Senior Market Analyst Manasi Yadav said.
the smartphone segment, Samsung held the leadership spot with 32.9
percent share, while Micromax secured the second spot with 17.1 percent
market share in Q3 of 2013.
Karbonn had 11.2 percent share, followed by Nokia 5 percent and Lava at 4.7 percent.