Indian mobile brand Lava International has entered into a strategic
alliance with Sharaf Electronics, the Gulf region's leading electronics
retailer, to foray into the Middle East market.
This move is part of its expansion strategy to cover the Middle East and Africa by this year-end.
Lava says it has sold over 6 million handsets across India in 2012 alone.
initial offering from the Lava range includes dual SIM mobile phones,
including 'Iris' and 'Discover' series of handsets, the company said in a
"The UAE is an important part of our global expansion
plan. While we are firmly established in the Indian mobile market, the
focus now will be to take our product range to international markets,"
Shailendra Nath Rai, Co-Founder and Director of Lava International said.
will introduce its complete range of smart phone devices and tablets
driven on the Android platform - a segment that is gaining increasing
importance," he added.
The entry of the brand in the Middle East
is further indication of the changing landscape of the international
mobile industry, with Indian manufacturers looking to capture a bigger
foothold in the global market, he said.
With products aimed at all
price segments and age groups, Lava's comprehensive range includes
tablets, IRIS series of Android-based smartphones, Discover series of
Internet touch phones and ARC & KKT series of feature-rich
"We are entering the UAE with a long-term
perspective in mind. Consumers in this market are extremely
knowledgeable about global mobile trends and are increasingly demanding
the best-in-class features for their handsets.
"We are confident
that Lava phones will appeal to such consumers who demand
high-performance, quality and value for-money handsets," Rai said.
in-house R&D facility in Bangalore undertakes extensive development
on 3G and Android technologies to enhance consumer experience, the
Industry reports says the mobile handset market in
the UAE has been forecast to grow annually at 7 percent and would be
valued at USD 374 million by 2014, it added.